We are living in a
consumer world, where pricing rules over principles. When walls of Karachi’
most important Christians’ graveyard are rented out to use for advertising
Muslims’ TV Ramzan shows, perhaps it says everything about justifying absurdity
of billboards and outdoor publicity.
But the most driveling
justification for these outdoor publicity walls came from the horses’ mouth.
The CEO of Karachi Cantonment Board says before apex court that these “walls
were built for defence purpose”. One wonders for defence purpose trenches can
be dug around garrison areas but constructing walls have no purpose. On the
other hand, the former PPP-led government dug the city on the name of
development in a way that even Pakistan’ worst enemy would think it worthless
to land in the city.
Second, does a nuclear
power really needs concrete walls for defence? If yes, then without delay even
bigger advertising walls must be built across the country. Forget fencing at
borders build concrete walls and advertise any cooking oil or telecom product
to save country rom evil’s eye. Forget armed personals and hire good
copywriters who could write or develop tempting campaigns for markets.
The CEO of Karachi Cantonment
actually didn’t clarify what does he mean from “defense purpose”. Neither he
had idea about what he had to defend before apex court. One can guess he meant
to defend the consumer base. No body wants to lose customers in a megacity.
Karachi really is a competitive market where only the fittest can survive. The
Cantonments and Defence Authorities are really the fittest party and they don’t
need to hide behind walls.
By
Editorial, Infocus
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